Narrative Design, Stories Beyond Words
Presented by the La Roche Interior Design Advisory Board
Storytelling is the new design frontier.
As brands seek a deeper connection with an endlessly distracted consumer, storytelling in design becomes ever more crucial. Great stories disrupt the expected: make the ordinary, extraordinary and result in an irresistible brand halo. They create everyday wonder, challenging expectations to surprise and delight customers. Delivering a powerful narrative is about “feeling, not reading”, future design tells stories beyond words.
Thursday, October 11, 2012
Carnegie Science Center
Reception: 5:30pm
Presentation: 6:30pm
General Admission: $30
Alumni: $20
Students: $15
La Roche Students: $5
